- Microfinance Industry – Research Problem, Question and Objectives
- Understanding Customer Relationship Management CRM
- Customer Relationship Management and Customer Differential
- Customer relationship management applications and technology
- Setting a Customer Relationship Management CRM Program
- The Customer Relationship Management Frameworks/Models
- What is microfinance? limitations and gaps of microfinance industry
- Research Strategy & Data Collection: CRM in Microfinance
- Microfinance industry in Cameroon and CRM implementation
- CRM project and dynamic capability for microfinance operators
- The theoretical CRM framework and comparison with the artefact produced
- Can CRM be implementable in Cameroon microfinance institutions ?