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The importance of customer relationship management

    Le travail est divisé en plusieurs pages (articles). Voici la liste :

  1. The customer’s life cycle and the CRM
  2. CRM meaning, CRM architecture and the core benefits of CRM
  3. Implementation of CRM strategy, Metrics of CRM effectiveness
  4. CRM: Strategy or technology? Knowledge requirements of CRM
  5. Involvement of CRM during the life-cycle of a project: case study
  6. The significance and the impact of CRM into the enterprise
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