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The importance of customer relationship management

    Le travail est divisé en plusieurs pages (articles). Voici la liste :

  1. The customer’s life cycle and the CRM

  2. CRM meaning, CRM architecture and the core benefits of CRM

  3. Implementation of CRM strategy, Metrics of CRM effectiveness

  4. CRM: Strategy or technology? Knowledge requirements of CRM

  5. Involvement of CRM during the life-cycle of a project: case study

  6. The significance and the impact of CRM into the enterprise

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