Customer Centricity Report

Create a customer centric organization, performance through CRM

Create a customer centric organization, performance through CRM Customer Centricity Report HOW TO DELIVER CONSISTENTLY CUSTOMER SATISFACTION In an increasingly competitive environment, companies must be customer oriented (Kotler 1997). After all, the underpinning of the marketing concept is that identification and satisfaction of customer needs and leads to improved customer retention. It is thus not […]

Create a customer centric organization, performance through CRM Read More »

Customer Centricity Report – Customer caring culture

European Centre for TQM University of Bradford UK Customer Centricity Report A BRIEFING REPORT By Mr. Mohammed Al Ajlan And Prof. M. Zairi Customer Centricity Report CUSTOMER CENTRICITY Introduction Over the past few years, organisations have focused their attentions on making their organisations operationally more efficient, reducing the cost of running the organisation on a