Use of customer relationship management CRM in microfinance industry

Use of customer relationship management in Cameroon Microfinance Industry Staffordshire University Msc. in Technology Management Use of CRM in Cameroon Microfinance Industry Ludovic KEUTCHA TANKEU Abstract Key microfinance business challenges include building volume, keeping loan repayment rates high, and retaining customer. From 1970s, microfinance innovators have been developing important solutions …

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